10 Most Important SEO Factors for Ranking on Google in 2019
Google is the busiest highway of the internet, home to 3.5 billion daily searches. It has managed to capture an immense market share and this has immensely powerful implications for more than the corporation’s bottom line.
Brands across industry sectors are going to great lengths to appease Google. This is the key to performing well in organic search and preventing the sales from going over to the competition. Alas, there are three massive problems.
Firstly, the level of competition is off the charts. Secondly, Google appraises ranking based on a heap of factors. Thirdly, algorithm updates take place every now and then, altering the order of factor importance or introducing new ranking factors altogether. These changes shake the foundations of digital marketing and SEO fields.
Of course, Google’s main goal is not to put us at our wit’s end, but to connect users with the most helpful results. In order to do so, it has to guess the search intent via ranking signals. That is all to say that the best shot you have to rank high is to get familiar with the rules.
Table Of Contents
- 1. Organic Ranking Factors in a Nutshell
- 2. 10 Major Ranking Factors
- 2.1 Website (URL) Architecture
- 2.2 Inbound Links (backlinks)
- 2.3 Meta Tags
- 2.4 Page Speed
- 2.5 Keywords on the page
- 2.6 Domain security
- 2.7 Webpage content quality
- 2.8 Mobile Friendliness
- 2.9 Social and local signals
- 2.10 Other technical SEO specifications
- 3. Conclusion